date:May 31, 2013
raphic in each area, understand who our competition is, and then change the mix within the store.
Ms. Plaisance acknowledged it is a modest change.
It doesnt cost a lot to add s.k.u.s, but you really have to know who your shopper is in a particular area, both on the high end and the low end, she said.
In addition to the low-end and high-end customer, Safeway also has its sights set on two other demographics: Hispanics and aging boomers.
Aging boomers want smaller package sizes, Ms. Plaisance