Safeway sorting out target market
date:May 31, 2013
ing a number of s.k.u.s (stock-keeping units), whether its in deli and organics and even bakery and so forth, where just by adding 20 s.k.u.s to a certain category you can really keep a shopper in your store, she said. Its not that somebody who is shopping at one of these high-end outlets is going to stop shopping there altogether, but if theyre going there four times a month and now theyre going three, weve got a little more of their food dollars. And so were really trying to look at the demog
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