Safeway sorting out target market
date:May 31, 2013
done a much better job understanding end-of-month behavior, she said. When people are running out of money, youve got to run some specials that cater to that customer and so forth, and the beginning of the month theres a lot more money in the marketplace in general, even for food.

And although the company didnt up our game for a couple of years, Ms. Plaisance said Safeway also had made strides to improve its offerings on the opposite end of the spectrum: the premium side.

Its a matter of add
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