date:May 31, 2013
ar stores, nor does she think the traditional Safeway shopper is necessarily a candidate for crossover to those types of stores. But the supermarket chain has spent the past couple of years looking at the value customer, and has addressed that customer in the center of store and clustering through its Pantry Essentials brand, which it describes as a low-end, private label or entry-level brand.
We didnt really cover that (low-end, private label) very well prior to this downturn, and I think weve