date:May 31, 2013
der and 48% of women over age 55 favor dark chocolate. Nearly three-fourths of all chocolate consumers agree that darker is healthier.
The report also reveals buying patterns: 89% of consumers purchase chocolate as a treat or reward, and 87% buy it as a snack option and 72% purchase chocolate as a way to boost energy or improve their mood. Additionally, 83% of consumers analyze the size of chocolate packages to get the most bonbon for their buck.