Raising the bar: Dark chocolate gains favor
date:May 31, 2013
The progressively better understood health benefits of dark chocolate may be increasing its popularity as more consumers are looking for indulgent foods that can serve multiple functions such as nutrition or convenience, Ms. Day Levesque said. An exception to the pattern of milk chocolate being the consumer favorite is among consumers aged 55-plus who are more likely to favor dark chocolate, most likely because they are seeking added nutritional benefits.

Forty-six per cent of men age 55 and ol
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