date:May 31, 2013
While milk chocolate remains the favorite, a growing number of consumers are sweet on the dark variety, according to research firm Mintel.
Mintels latest report revealed that 51% of adults prefer milk chocolate, followed by 35% who favor dark chocolate and 8% who like white chocolate. Comparatively, 2011 research found that 57% chose milk chocolate and 33% preferred dark.
The health benefits of bittersweet may explain a shift to the dark side, said Sarah Day Levesque, food analyst at Mintel.