date:May 28, 2013
adapting the new variety to the Arava growing conditions and to obtain a high quality fruit that complies with the requirements of European target markets.
He also says that the price of these new pepper seeds to growers will be lower by about 40% than the current market price today. This lower price is a significant contribution to the growers profitability which is especially important after the difficult export season that the Arava suffered last year. The low seed price will reduce grower