date:May 27, 2013
a new food or flavor, she said. The risk, however, is less for grocery store chains that may leverage private labels to latch onto a food trend.
Every company has a different trend aptitude or need to be trendy, Ms. Nielsen said. Rice-A-Roni isnt going to be trendy, but some new natural cereal or ice cream has a different brand equity and a different expectation from consumers.
Trends are more likely to proliferate if the food or flavor has multiple applications, such as Greek yogurt, which h