date:May 27, 2013
o facilitate competition for U.S. cattle and provide choices for U.S. consumers.
Without COOL it is the meatpacker and not the consumer that decides from what country cattle will be sourced to satisfy consumer demand for beef. Only with COOL can consumers trigger a demand signal for cattle sourced from U.S. farmers and ranchers, which they can do simply by consistently choosing to purchase a USA product, concluded Bullard.
The final COOL rule is being published in the Federal Register today (M