date:May 24, 2013
Campbell Soup Co said on Thursday it had agreed to buy organic baby food maker Plum Organics, as the company behind Goldfish crackers and Campbell's Soup seeks to expand its offerings to the youngest consumers.
The acquisition, whose terms were not disclosed, marks the third deal this month by a large packaged food maker for a small baby-food company after Hain Celestial Group agreed to buy Ella's Kitchen and Danone agreed to buy Happy Family.
Plum sells squeeze pouches of organic baby food in