date:May 23, 2013
s. The technical white paper takes readers through the essential concepts of cake science and the diverse challenges to longer shelf life. It elucidates the role of Acti-Fresh in effectively delaying the effects of staling. The business white paper targets manufacturers who wish to capture the maximum value of the freshness trend. It takes the reader through consumer insights on cake freshness and the positive effects on profits, margins and the whole cake value chain. Case studies from cake app