Puratos launches Cake Freshness Lab to address bakery trends
date:May 23, 2013
closely with cake manufacturers to better understand consumer preferences and define the optimum solution based on Acti-Fresh.

But testing is a key message for Puratos' customers as they seek the best freshness solutions for their local cakes recipes. The key message: it is essential to have a partner that can provide global expertise and local support, and testing capabilities required to optimize the freshness of every cake.

Bart De Jonghe, Business Unit Director said: With significant gro
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