China milk powder firms court foreign cachet for domestic gains
date:May 23, 2013
f Chinese consumers, but forging these international ties is key, said Shaun Rein, managing director of China Market Research Group.

They can have the best of both worlds - the safety and quality of the product, but also the local know-how, marketing, sales and distribution.

HAPPY COWS, HIGHER PRICES

Domestic milk powder brands want to appeal to the rapidly growing number of middle-class working mothers who can afford the pricier baby formulas made by their international rivals.

China's midd
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