China milk powder firms court foreign cachet for domestic gains
date:May 23, 2013
o challenge the dominance of international brands with 100 percent imported brand labels and competitive prices.

We're an international Chinese firm in exactly the same way that Coca-Cola or McDonald's are international U.S. companies, said a Yashili spokesman, adding that the company sources all its raw products from New Zealand.

China's infant formula market is expected to grow to $25 billion by 2017, Euromonitor data shows, as more mothers join the workforce and spend less time breastfeedin
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