date:May 22, 2013
engaging and emotional brand experience. It tells the story of our products and in particular what Dole does to improve sustainability in production.
Extending Dole Earth to pineapples is particularly important further to the suspicions surrounding the pineapple production which have received some media coverage lately. It is an opportunity to change perceptions about those issues, Roussel added.
Dole Earth pineapple will start in week 20 with its Latin America sources and will roll out to i