date:Jun 14, 2012
is to differentiate from the regular brands, either by offering healthier alternatives, natural ingredients, fair trade or other socially responsible benefits, convenient packaging suitable for on-the-go trend or simply promote the product as a trendy must-have alternative.
Norwegian dairy firm Tine, for example, recently launched a range of premium value-added products, which Nilsson said had been largely successful.He said that it had been mainly domestic players that had made efforts to posi