date:Jun 14, 2012
onvenient on-the-go packaging and trendy image, especially within the younger demographic.,added Nilsson.
However, he said some categories had failed to shed their unhealthy image to seize upon the premium trend.
Canned, preserved and frozen food which were still perceived as less healthy than counterparts of chilled or regularly packaged foods and had struggled to diversify, he said.
How to capitalise
Asked how food companies could profit from the premium trend, Nilsson said:Most important