date:May 22, 2013
ehavior.
The success of the Skillet Sauces was just one factor helping drive performance in Campbells U.S. Simple Meals platform during the third quarter, Ms. Morrison said, noting that Campbells Go soup performed well as part of the fast-growing premium shelf-stable soup category.
The rate of repeat on Campbells Go soup continues to be strong, she said. Our challenge with this product is to build trial, which was impacted by the timing of our marketing efforts. Since weve turned on our market