date:May 22, 2013
Hershey chose to launch its first new brand in three decades here in China, said Steven Schiller, senior vice-president of the global sweets and refreshment business unit for Hershey. This demonstrates the companys deep commitment to China, as well as the importance of this market in Hersheys global growth plans.
The company said China is a growth engine for the company globally and plays a critical role in its long-range growth vision that includes reaching $10 billion in global new sales by 2