date:May 22, 2013
The new product will come in three flavors Original Pure Nai Bei, Pure Nai Bei filled with Rich Nai Bei, and Pure Nai Bei filled with strawberry and initially will be available in Wuhan, Hangzhou and Chengdu with wider distribution in China to follow.
This is the first time Hershey has launched a completely new brand outside the United States, and it is also the first new brand the company has launched that is not a brand extension or acquisition in the last 30 years.
It is significant that