date:May 21, 2013
y added value to the kid's cheese snacking category by attracting new shoppers and by encouraging existing shoppers to spend more.
We want to help the convenience sector share more of this success by launching a format that is more relevant to the convenience shopper's missions and basket size, Mehegan added.
Chedds was launched in response to consumer demand for a children snack made with real natural cheddar. The Chedds range also includes Chedds Shapes, Chedds Towers and Chedds Nibbles.