PepsiCo not illegally resemble Coke’s hallmark ‘Contour Bottle'
date:Jun 14, 2012
ue to insufficient similarity between the bottles.

The court said that Coca-Colas trademark would not be damaged by the presence of PepsiCos bottle on the market, nor would consumers be confused.

Basic similarity in regard to shape a waisted basic form or the presence of a waist on the bottle was insufficient to establish sufficient similarity, the court said.

The scalloped shape of the bottle is used by many manufacturers and so is a generally accepted aesthetic and functional basic shape
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