Holistic approach to health and wellness gaining traction, says report
date:May 20, 2013
ing are gaining market traction, said the company.

While six of the top 20 products with health and wellness claims enjoyed a dollar sales growth rate higher than the food and beverage industry average in 2009-2012, just three maintained that growth momentum in 2012 alone, indicating a significant slowdown according to the briefing.

The report notes that dollar sales' compound annual growth rate (CAGR) of six health claims grew faster than the food and beverage industry average of 3.4%. Howeve
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