Tesco exiting US, selling ‘Fresh & Easy’ banner
date:May 20, 2013
s and improving the profitability of existing stores.

Tesco launched the Fresh Easy concept in 2007. The companys goal was to introduce a retail format in the US that was smaller, easier to navigate than the stores of larger retailers and able to deliver fresh foods to consumers at an affordable price. The company currently operates 200 stores in Arizona, California and Nevada.

For the 52 weeks ended Feb. 23, Tesco had a trading profit of 3,453 million, a 13 percent decline when compared to t
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