date:May 17, 2013
California blueberry season is underway for North American distributor of Fresh Asparagus and Blueberries, Gourmet Trading Company, who has introduced 5oz, 10oz and 16oz retail friendly pack sizes of its SuperbluesTM the super sized and crunchy blueberries from its own California blueberry farm.
We found that traditional pack sizes such as 4.4oz and 6oz were crushing the 18mm minimum diameter berries. By putting fewer Superblues in each clamshell we were able to give retailers a differentiated