Boulder Brands develops square packaging for spreads
date:May 17, 2013
, Boulder Brands expects shelf efficiency to increase by 50% and warehouse efficiency to increase by up to 60%.

The new tubs feature 4-inch wide square tub allows retailers to place 60 units on the shelf in the same space that previously held 40.

It also provides significant space savings in the warehouse, where Boulder Brands estimates space efficiency increases of between 30% and 60%, depending on the item.

Boulder Brands chairman and chief executive officer Steve Hughes said that the compa
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