date:Jun 13, 2012
he researchers.
Consumers were also attracted by additional health benefits, such as a greater vegetable content, and containing ingredients which are lower in cholesterol and fats.
Obesity levels
This followed government concern about the high level of calories in food, which, said the researchers is thought to have propagated rising obesity levels in the UK.
To encourage dietary changes, government campaigns, such as the 5-a-day fruit and vegetable dietary recommendations and Change4Life