date:May 16, 2013
e to solve challenges that have bedeviled growers, processors and retailers.
The key driver for us is to increase apple consumption, Carter said, of his bid to prevent browning. Apple consumption has been declining. We really feel that making apples more convenient and having them go into more places like food service and fresh cut is an opportunity to increase demand.
Muir's Idaho potato group, so far, hasn't taken an official position on Simplot's push to commercialize a genetically engineer