date:May 15, 2013
BASF officially launched its global brand Newtrition, which is dedicated to the human nutrition market, and its new global market initiative Live Newtrition during the Vitafoods Europe 2013 in Geneva and IFIA Japan 2013 in Tokyo. Both the brand and the market initiative tie in with BASFs Think Newtrition campaign, evolving it to the next level.
The Newtrition brand stands for the creation of Newtrition for better lives. The key is to gain a deep understanding of consumer needs and to use this k