date:Jun 13, 2012
lso expects premium chocolate to move into the mainstream and anticipates confectioners to open more flagship stores as Mars and Hershey had done for MMs to help build brand awareness.
Morris added that outsourcing chocolate manufacturing to firms like Barry Callebaut could also gather pace as confectioners start to focus purely on sales and marketing operations .
Tapping into growth in emerging markets
In order to capitalise on high rates of growth in emerging markets, such as the BRIC count