date:Jun 13, 2012
Bremen-based Sensient said that adults in the 30-plus age group were as attracted to energy drinks as younger consumers, but expected different benefits. Namely, natural ingredients, authentic tastes and balanced nutritional profiles.
New generation drinks
Michael Moeller, Sensient Flavors commercial director, said:Our new compound range enables beverage manufacturers to pursue new positioning options. Many consumers are looking for an energy kick to help them cope with busy everyday lives.
S