date:May 13, 2013
$46,400,000 from $55,200,000.
Part of the Smart Balance decline was based on our strategic plan to improve profitability, Mr. Hughes said. We are exiting certain categories that are not strategic, such as Bestlife spreads and Smart Balance Butter Blends, and are rationalizing categories that are not profitable, such as milk. The result is an improvement in overall profitability.
This quarter, we improved our brand profit margin for the Smart Balance segment. While we manage this segment for p