date:May 10, 2013
increase of 5% compared to the previous year.
New packaging
Mieke Thoelen says: We are introducing a new packaging for the top range. The best strawberries of the Elsanta and Sonata variety are packaged this way. The new packaging has a different lay-out and has an insert card, adding a luxurious feel to the strawberries. This packaging is mainly meant for greengrocers, giving them the opportunity to stand out, Mieke explains. There are several promotional campaigns planned with the new packagi