date:May 09, 2013
le nearly 13% of launches recorded by Innova Market Insights in the 12 months to March 2013 were marketed on an additive-free or preservative-free platform, nearly 7% were marketed as natural and 6% as organic, just 1.1% used GMO-free labeling. This figure rises slightly higher in certain countries and regions, notably Europe and Australasia, falling to less than 1% in North America and Asia.
In terms of products carrying GMO-free claims, snacks, dairy and bakery have the largest number of laun