Innova market insights: GMO-free moving forward in new products
date:May 09, 2013
Interest in natural products has grown markedly in recent years. This has been reflected in a number of ways in new product activity, such as the use of all natural colors, flavors and other raw materials. The popularity of organic products and the promotion of milk and dairy products from grass-fed livestock is also on trend, as is the growing use of GMO-free labeling.

In terms of product activity, launches featuring GMO-free claims and labeling remain relatively limited on a global scale. Whi
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