date:May 09, 2013
While bioengineered-free claims are limited on a global basis, representing just over 1% of new product launches, the number is growing and expected to continue to grow in coming years, according to Innova Market Insights.
This compares with 13% of launches during the past year that were marketed as additive-free or preservative-free, 7% claiming to be natural and 6% touting organic qualities.
Snacks, dairy and bakery were the segments with the most bioengineered-free claims, representing 14.1