date:May 08, 2013
ally to health and wellness issues. Mr. French said baked foods in general have an association with not-so-healthy products, and baked foods could be characterized as off trend because of a prevailing fear of carbohydrates.
Ms. Dornblaser warned that fresh bread increasingly is viewed as not so fresh. She cited data indicating about two thirds of consumers believe in-store baked foods are fresher than packaged bread. She advised bakers to counter this perception by promoting the fact bread is b