Baking seen losing share to ‘new age’ snacks
date:May 08, 2013
grazing/small meal trend.

Mr. Hale noted as a strength that baked foods sales are growing in value channels (e.g., dollar stores), but he headlined his list of weaknesses with the point bread and roll sales are falling in the largest channels supermarkets. He advised bakers to invest more heavily in channels that are winning.

Additionally, overall baked foods sales are performing worse than other major food and beverage categories.

Weaknesses identified by the other panelists related princip
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