date:May 08, 2013
strengths from a different angle, suggesting that most consumers make food purchases with their emotions, adding that baked foods align well with this connection.
One third (of consumers) state they choose foods based on whether they make them feel good emotionally, he said.
Other strengths Mr. French mentioned was the growing popularity of whole grains products, a related association with bakery fiber, the increased popularity of artisan bread and the positive way baked foods complement the