date:May 08, 2013
l products as a cost of entry in the minds of many consumers, Mr. French said the organic category could more accurately be described as an opportunity for bakers. One consumer in five is buying organic products, and the figure is growing, he said.
Other opportunities for bakers are to improve the nutritional profile of its products through fortification or the addition of functional ingredient, the introduction of new products with non-wheat ingredients and the success companies have enjoyed i