Baking seen losing share to ‘new age’ snacks
date:May 08, 2013
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Adding to the woes at the center of the store has been the resurgence of grocery sales by e-commerce. Mr. Hale noted a major jump in this business through Amazon.com over the past year.

A way to address this is collaborating with complementary categories, connecting with growing parts of the store, he said. In particular, there are opportunities at the perimeter of the store. Baked foods already are sold at the in-store bakery, but there are opportunities elsewhere.

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