date:May 08, 2013
J.R. Simplot Co., Boise, Idaho, has once again redefined the French fry experience with the launch of CravOn, what is said to be the first never fried frozen French frygeared to the retail market.
We have redefined how potatoes are delivered to the kitchen table, says Gary Laney, director of sales and marketing. CravOn fries capture the innovative spirit on which Simplot was founded. We believe that the fresh, natural potato taste and reduced fat of each CravOn product will be well received by