date:May 08, 2013
, which is down 6 percent since 2010 to $4.04 billion last year, according to Euromonitor International.
Matthew Hudak, an analyst for the research firm, attributes the pullback to a mix of factors, including a shift toward newer breath mints. Teenagers and people in their 20s and 30s are also being more careful about their spending, he said.
But Mondelez's struggles with gum were amplified in the quarter; market share was down and the percentage sales decline was in the high teens. The compa