Danone strengthens position in Turkish water market
date:May 07, 2013
l benefit from the two companies' strong complementarities in terms of brand positioning, geographical presence and distribution channels.

Turkey is a strategic country for our division and we are excited at the prospect of joining forces with Sirma, whose founders and teams have done a tremendous job developing the water category in Turkey, said Francisco Camacho, Executive Vice President of Danones Waters division. We are convinced that this transaction will accelerate Sirma's expansion in Tu
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