Kellogg chasing after boomers
date:May 06, 2013
hard, and we have plans for improved innovation and support. The business will likely remain challenging in the first half, but were optimistic that results will improve over time.

Kellogg is unveiling two new crackers, Cheez-It Zings and Town House Pita, and two varieties of Keebler Simply Made cookies, which contain eight ingredients.

Innovation benefited the companys wholesome snacks business, which grew with help from new Special K Pastry Crisps and Nutri-Grain Fruit Crunch bars. Additiona
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