date:Jun 12, 2012
Following approval by the EC of this claims list on May 16, LFR chief executive Dr Paul Berryman challenged his team of scientific, regulatory and marketing experts to devise a meal that could make all 222 claims.
It was great fun. I thought of the airline meal concept when flying back from Vitafoods[the functional foods exhibition]in Geneva,said Berryman.I had spent three days talking about health claims and at a round table event I suggested that Leatherhead could make a product with all 222