date:Jun 12, 2012
Launched at the World Meat Congress in Paris last week, the Six Second Project is a non-profit organisation designed to increase global awareness of children dying from starvation and to focus fund-raising efforts to alleviate hunger. The scheme, which takes its title from the Food and Agriculture Organizations (FAO) 2010 statistic that a child dies of hunger every six seconds, is looking to recruit meat industry partners to raise public awareness and funds to help combat the problem.
The proje