date:May 01, 2013
she said.
David OBrien, Customer Marketing Manager for confectionary company Wrigley, said that working in the Nielsen ShopperLAB had allowed Wrigley to explore consumer behaviour in a level of detail they had previously been unable to.
Nielsen Shoppers unique approach and cutting edge technology uncovered exciting new insights into shopper behaviour at Front of Store that identified significant growth opportunities for Wrigley and helped to enhance our position as experts in this area with ou