date:May 01, 2013
f behaviour is subconscious. The Company said that this means it is important to observe and analayse shopping behaviour in real-life situations, and that the ShopperLAB would allow brands to test concepts without encroaching on a working retail store.
How shoppers feel when they interact with products can even impact on buying rates, Ms Shaw said. Designs based on neuro-shopper research have seen uplifts of up to 7 per cent just by making point-of-sale marketing friendlier to the human brain,